Thursday, October 20, 2011

Wednesday, October 5, 2011

QR codes in Mail Boxes

The Viking Group has launched their new mobile website with QR codes using Tappinn. They kicked things off by sending out post cards to inform customers of their new mobile website. The post cards provide detailed step by step instructions on how to scan the QR code with screen shots of what information will be available in the palm of you hand once QR code is scan. Below are images of the front and back of the post card.

Viking Group utilzed some key features that Tappinn has to offer. They have a customized URL as well as a "find functionality" which allows mobile users to find the nearest places to buy based on their location. 

Great use of QR codes!

 

Thursday, August 25, 2011

Tappinn QR Codes in September 2011 Magazines.

Here are a few national magazine ads available at news stands this month that are using QR codes with mobile content created on the Tappinn platform.

Sunday, August 21, 2011

Window Signage Ideas For QR Codes

Window clings are becoming a popular media for storefronts incorporating mobile web content into their signage using QR codes. Check out these pics I took at the mall the other day. All window clings. Also, check out the QR codes frames and instructions for some inspiration!

Saturday, August 20, 2011

Trakkin Launches Collaboration With VIBE Magazine on Tappinn

Trakkin is the newest way to stay fresh and up to date with the hottest trends in magazines. They are also a Tappinn Concierge. The August/September 2011 issue of VIBE Magazine introduces the first ever interactactive trend issue of VIBE. The 5 page spread features 7 QR codes and exclusive mobile landing pages connecting readers to valuable trend information and trusted e-tailors to buy. Look for much more from Trakkin and Tappinn. 

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Trakkin Launches Collaboration With VIBE Magazine on Tappinn

Trakkin is the newest way to stay fresh and up to date with the hottest trends in magazines. The August/September 2011 issue of VIBE Magazine introduces the first ever interactactive trend issue of VIBE. The 5 page spread features 7 QR codes and exclusive mobile landing pages connecting readers to valuable trend information and trusted e-tailors to buy. Look for much more from Trakkin and Tappinn. 

Monday, August 15, 2011

New Text Editor in the Tappinn Platform

Tappinn is excited to announce the new text editor. To add new text to your mobile page, click the "add new text" button under the text panel within your mobile page builder. You will see the text editor displayed below.

Text_box_screen_shot

Insert the text you wish to add to your page. The editor is very similar to Microsoft Word so making different formatting changes like font size, font color and text alignment is simple.Once your text is formatted the way you would like, click the save icon in the left hand corner.

To edit text that has already been formatted and saved, either double click the preview or click "edit text." The text editor will display again. Make the necessary changes and click the save icon again.

See how easy it is to add, edit, and format text by viewing the video below.

TextBox_Final.mp4 Watch on Posterous

Wednesday, July 20, 2011

Crystal Lux Counter Sign with QR Code

Wow! This is an eyecatching new counter display from The Duratran Company that gives QR codes and powerful presence in-store. Here are some concepts pics!



Tuesday, June 28, 2011

Mapping QR Code Scans on Tappinn is Pure Awesome


Tappinn is pumped to announce that maps have been officially added to the analytics! Each QR code scan on Tappinn is currently tracked by geo location and members can now view a cluster map of scans for each QR code and zoom to see engagement details and pages viewed. Pure awesome. Big shout out to Kevin Galbavi (CTO) and Schuyler Bos on this, Tappinn wizzards! 

Friday, June 24, 2011

Tappinn Testimonial

It is our mission to give 110% when it comes to helping our members. We are proud to make this a fundamental part of our business philosophy. It's nice to receive some positive feedback and appreciation! Below is a quote from a member recognizing our efforts. Happy Friday!

"I recently became a member of the Tappinn Platform which has been extremely useful to our company. Learning how to implement the QR codes has been a challenge but with the help with the help of your customer service staff it has helped me tremendously. I am writing to inform you of the great quality of customer service I've received from Parisa and Sandra. They have been helpful in every way, great energy, positive attitude and overall wonderful to speak to. I wanted to take the time out to acknowledge their efficient response time, product knowledge, and training efforts. They are truly an asset to your organization and one of the best customer service experiences I have ever witnessed."

Tappinn Testimonial from Alma Medina at Simoniz USA

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 My name is Alma Medina and I am the Director of Communications at Simoniz USA. I recently became a member of the Tappinn Platform which has been extremely useful for our company. Learning how to implement the QR codes has been a challenge but with the help of your customer service staff it has helped me tremendously. I am writing you to inform you of the great quality of customer service I've received from Parisa and Sandra. They have been helpful in every way, great energy, positive attitude and overall wonderful to speak to. I wanted to take the time out to acknowledge their efficient response time, product knowledge, and training efforts. They are truly an asset to your organization and one of the best customer service experiences I have ever witnessed. - Alma Medina

Tappinn Testimonial from Alma Medina at Simoniz USA

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

My name is Alma Medina and I am the Director of Communications at Simoniz USA.   I recently became a member of the tappinn platform which has been extremely useful for our company. Learning how to  implement the QR codes has been a challenge but with the help of your customer service staff it has helped me tremendously .   I am writing to inform you of the great quality of customer service I’ve received from Parisa and Sandra. They have been helpful in every way, great energy, positive attitude and overall wonderful to speak to.  I wanted to take the time out to acknowledge their efficient response time, product knowledge, and training efforts. They are truly an asset to your organization and one of the best customer service experiences I have ever witnessed. - Alma Medina

Wednesday, June 22, 2011

User Submission Forms on Tappinn

Tappinn offers subscribers an easy tool to collect user information from custom submission forms (e.g. name, email) within their mobile tagging campaigns. User submission forms or data capture "sign ups" (e.g. enter to win, coupon) are a fundamental element to mobile content and strategy. Tappinn has made building forms and collecting new contacts from mobile tagging campaigns a snap.

User submission forms or "sign ups" from mobile tagging are a way to capture user information while allowing a response transaction from the brand by offering a mobile coupon or an exclusive discount in return. This exchange can take 10 seconds and deliver value to both parties. Below are a couple examples of how to utilize these sign up forms within your mobile tagging efforts. Check em out! 

Alles Tire is using a submission form within their mobile page that allows users to submit their name and email in exchange for a coupon from Alles Tire for a $9.95 oil and filter change. Both Alles Tire and the user who scans will get something.  Below is a link to the example by Alles Tire.

http://tappinn.com/p/6327

Another way to incorporate forms is by allowing sign up for catalog requests or to “opt-in” to a newsletter. Raymond Weil (Swiss watch brand) has included a sign up within their mobile tagging website that allows users to fill out their name and address to receive a catalog in the mail and get included on their email newsletter. Raymond Weil gets to increase their mailing list while users receive a new catalog of hot watch deigns in the mail. Click the link to see Raymond Weil catalog request mobile page.

http://rw-watches-qr.com/p/7004

Getting scanners to sign up for news and events is a fantastic way to kick start your mobile tagging site. Use the examples above as inspiration. Give users something valuable enough in return and they will be willing to give up their info and opt-in to get it.


Below are enhanced screen shots from the platform as a step by step visualization of how to build user submission forms on Tappinn. 

 

Tappinn Introduces Tappinn University!

Tappinn University is an online learning center dedicated to boost subscriber’s platform IQ. The tools provided in Tappinn University give members in-depth visuals and instructions on how to use Tappinn, as well as highlight specific campaign examples that members can study to become experts. Effective mobile tagging starts with experience and inspiration. These learning materials were developed from our own insights using the platform and are intended to give subscribers a huge advantage. Tappinn University provides all of the tools necessary for Brands and Concierges to inject successful mobile tagging media into their traditional advertising. Study hard, pupils!

Tappinn_university